Friday 9 May 2008

Frank Horvat's very first fashion photograph

Frank Horvart is one of my favourite photographers. He started as a photo reporter, but what made him really famous and popular were his collaborations during the 50s with prestigious fashion magazines such as Vogue, Elle, and Stern.
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His very first fashion photographs were taken at the Alta Moda show in Firenze, on assignment for the monthly Illustrazione Italiana. He was paid 5000 lire per photograph (the price of a reasonable meal in a trattoria). The present image is the only one of this series available from his digital files (1950).
Frank Horvart es uno de mis fotógrafos favoritos. Empezó como foto reportero, pero lo que le hizo realmente famoso y popular fueron sus colaboraciones durante la década de los cincuenta con prestigiosas revistas de moda como Vogue, Elle y Stern. Sus primeras fotografías de moda las hizo en la feria de Alta Moda en Florencia, para Illustrazione Italiana. Le pagaron 5000 liras por foto (el precio de una cena en una trattoria). Esta foto es la única de la serie disponible de sus archivos digitales (1950).

1 comment:

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    and it seemed very wonderful, and i am very exited, now i want to visit this beautiful country and take a lot of photos.

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